New Trends in Activewear Industry: Companies Catering Overlooked Consumers
Activewear has become a fuel that US clothing industry is thriving on. With its demand (and charm) soaring high by every passing day, more and more startups are venturing this niche under their own label. Today, we have a line of activewear brands , serving distinct consumer bases. However, even with an uptrend, the market doesn’t necessarily vouch a sufficient return to all. And this is perhaps a significant reason why we’re seeing a surge of “smart” business owners who are edging into the scene — tackling hefty competition from big and established corporate/brands — with individual plans to stride on the less-crowded path and serve the under-served consumer segments. And the recent shift attests to this very well. Bringing Competition To The Big Players with Diverse Collection New market entrants, enthused and with original ideas, are bringing tough competition to the big players. They are shaking the dominance of some of the established names with smart strateg