3 Factors Affecting The Fitness Clothing Global Market Scenario.
We all are aware of the fact that fitness clothing has become a multi-billion business over the last few years. Analysts expect it to reach a new milestone by 2020 with almost $184.6 billion predictable income. But what caused this massive surge? Let us take a look at it by understanding three such factors that have contributed much to the growth. Increase in The Disposable Income It is a simple calculation- the purchase capacity of consumers have increased over the years and this has further aided their ability to buy clothes which are luxurious and contented. They want to invest in comfortable clothes that will help them perform better in the gym. This has led to the increase in the demand for good clothes. Thus, escalation in the disposable income of the consumers has played a major role in pushing the activewear market globally. Increase in Fitness Conscious Consumer With more and more millennial joining the fitness bandwagon, the demand for clothes has also gone